The presence of chatbots became one of the marketing trends in 2018. Yes, because chatbots provide convenience for business owners to assist in answering customer inquiries related to their products. This chatbot feature is perfect for you to use as a business assistant, especially if your business account has a large following and you don’t have much time to respond to customer inquiries. To learn more, let’s get to know chatbots better in the following article.

What is a Chatbot?

A chatbot is a computer program with artificial intelligence (AI) that can interact with one or more people, either in audio or text form. As an AI-based program, it can interact similarly to a human. Chatbots are typically used to answer questions or provide information that users are seeking. This program has already been utilized by a social media platform, LINE, which created a chatbot to assist users with inquiries or provide information about LINE. Since then, more social media platforms have started using chatbots as well.

Read More: Google Bard Set to Replace ChatGPT as a Favorite of Businesses and Marketers

Functions of Chatbots

To help you understand chatbots better, let’s dive deeper into the functions of chatbots. There are three key functions of chatbots that you should know:

• Improving Customer Interaction and Service

Imagine how great it would be if you had an assistant who never gets tired, never gets busy, and never complains about answering customer inquiries 24/7. On top of that, the language used would always be polite and pleasant, which can definitely enhance your business. This would result in loyal customers who enjoy shopping at your online store. This is the role of chatbots in improving customer interaction and service. With a chatbot service, customers can feel like they are interacting with a human, enhancing their experience.

• Providing a Simpler Shopping Experience

This is one of the exciting functions of chatbots – providing a smoother shopping experience. For instance, when you enter an online store’s website or app, you may feel confused when trying to find the best products or best-sellers. However, with the presence of a chatbot, it can provide you with recommendations for products that are part of the best-seller category. Typically, chatbot features are programmed with AI to make the experience more enjoyable and convenient.

• Increasing Sales and Reducing Operational Costs

The ability to interact with many customers at once and provide recommendations for best-selling products helps reduce operational costs. This way, you don’t need to worry about hiring people for customer service. Additionally, chatbots are also designed to offer product advertisements to customers in a more attractive and personalized manner, all at a very affordable cost.

Those are the three important functions of chatbots that you should know. So, are you ready to switch to a more impactful marketing technology for your business? If any of you have already started using or experimenting with chatbots, feel free to share your experience in the comment section and also share this article!

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