Many people believe that Google Ads is simply related to Google advertising. This opinion is not incorrect. However, did you know there are two additional uses of Google Ads beyond just advertising?

Before we begin, for those of you who are new to or even unfamiliar with Google Ads (formerly known as Google AdWords), we recommend you first read our comprehensive article on the definition, benefits, and uses of Google Ads titled “Google Ads, How It Can Help Your Business.”

1. Google Ads as a Market Research Tool

As an advertising platform, it is only natural for Google to provide comprehensive data to help advertisers make informed decisions. Here are some features you can use to gather valuable data:

• Google Keyword Planner
  This tool helps you discover keywords related to your market. It is typically used by SEO practitioners or SEO service providers to find keywords to optimize for ranking on Google’s first page organically. This tool also helps you find keywords that you may not have thought of previously, which competitors might be using.
• Dynamics Search Ads
  If you’re struggling to choose the right keywords to optimize, Google Ads can do this for you. Simply use the “Dynamics Search Ads” feature, and Google will automatically target relevant keywords for your ads. You can also see what is relevant during your target market’s peak activity times.
• Online Behavior Research
  When your ads are running, the “Dimensions” column in Google Ads provides valuable insights, such as how many ad impressions occurred, indicating the ‘active hours’ of your market. By understanding this, you can determine when to post articles or schedule webinars. You can also view the cities where your ads are being searched, providing insights for targeted promotions or campaigns outside of Google Ads.
• Competitor Research through Auction Insights
  If you want to see how aggressive your competitors are, start exploring the “Auction Insights” feature. Here, you can learn whether they have better impressions, how often they appear in the top three positions, and other useful data to help refine your advertising strategy.

Read Also: Here are 7 Advantages of Using Google Ads for Business

2. Google Ads as a Website Testing Tool

One of the phases of website optimization is testing its performance. By ‘purchasing’ visitors through Google Ads, you can test your site’s performance within days—whether it loads quickly, what devices visitors are using, what pages are most visited, and more. All this data can be obtained rapidly.

• Monitoring Clicks and Visits
  Sometimes, you may pay for a certain number of clicks, but not all clicks translate into visits. Therefore, it’s crucial to monitor data through Google Analytics to ensure that your site isn’t encountering issues or you’re not mis-targeting visitors.
• A/B Testing (Split Testing)
  You can create multiple versions of a page to test different designs or site elements. Google Ads provides targeted visitors, allowing you to quickly determine which page variant performs the best. With this testing, you can gather data on bounce rates, session durations, and other insights to help improve user experience.

Conclusion

In addition to being an advertising platform, Google Ads offers numerous additional benefits that can support your marketing strategy and website development. By leveraging tools like Keyword Planner, Auction Insights, and Dynamics Search Ads, you can gain valuable insights into the market and consumer behavior. Furthermore, features like Split Testing enable you to rapidly optimize your website design for the best results.

Start utilizing the power of Google Ads today to help grow your business! If you need further assistance or consultation, contact us at 021-5324093 or visit our Google Ads services page.

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